The Bay Gift Registry

Description

A concept developed for The Bay’s gift registry based on the tag line I conceived “Gifts as unique as you”. I translated the concept across multiple print formats and even to a useful mobile app.
The interface for the app is simple and consistent with the printed media. Invaluable tools allow the user to manager their registry, plan their wedding and countdown to their wedding day. The app also provides The Bay with a great cross-selling opportunity enabling users to browse bridal fashions.